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Dollywood: Shopping Back in Time

Where can shoppers purchase handmade crafts, souvenirs and a selection of fashionable clothing all in the same place? At Dollywood, of course! Seasoned guests have known for years that Dollywood boasts a remarkable array of gifts, treats and accessories among its spectacular rides and attractions.

Many people associate Pigeon Forge, Tennessee, with excellent shopping opportunities, and perhaps the best place to get started is at Dollywood. With more than 40 shopping locations, Dollywood offers everything from specialty craft items to apparel and toys. A unique collection of items featuring the park’s famous namesake, Dolly Parton, also is available for guests to peruse.  

Located just inside the park’s turnstiles, the Dollywood Emporium is the park’s ultimate shopping experience. The park’s largest shopping attraction, the Dollywood Emporium also features the best of all that Dollywood’s many unique shops have to offer—including food, apparel and gifts. Guests also can find a variety of home decorating items and ceramics as well as an assortment of homemade jams and jellies.

In Dolly’s Closet, guests find Dolly’s style in their size! Located in Adventures in Imagination, Dolly’s Closet offers a wide variety of Dolly’s favorite fashion statements. If you love Dolly’s look, this is the place for you! Also inside Dolly’s Closet, you’ll find an expansive collection of Vera Bradley. At Rivertown Trading, a complete line of Bohemian-inspired dresses, scarves and accessories are on display for ladies of all ages.

Dollywood is known for its wide selection of award-winning food, and now, the park’s signature cinnamon bread is ready to travel. New packaging makes it more convenient for guests to purchase cinnamon bread to take home and enjoy after their time at Dollywood. The Grist Mill, where the cinnamon bread is made fresh daily, also features a wide array of tasty treats and canned goods. A short walk through Craftsman’s Valley from The Grist Mill, guests can find Taste Traders. This spicy store features a wide array of hot sauces and flavorings, plus beef jerky, candies, soups, jam, jellies and fruit-flavored ciders. This store truly offers something for every member of the family!

Follow the sweet aroma on Showstreet to the 6,500-sq.-ft. Dollywood’s Sweet Shoppe. Guests can satisfy their sweet tooth with hand-dipped Mayfield ice cream or delicious gourmet caramel apples. Visit Dollywood’s talented candy makers next door in the Candy Shop where more than 70 taste-tempting confections await, including five cases devoted solely to chocolate. Homemade fudge, caramel apples, apple butter and pumpkin butter are some of the other decadent delights which guest will find in the Candy Shop. Finally, step into the Taffy Kitchen where more than 20 flavors of this familiar favorite are made. 

A Dollywood shopping spree has another benefit not available in any mall.  By watching the master craftsmen during their working demonstrations, guests gain a better understanding of the intricate and painstaking effort poured in to each of the unique hand-crafted gifts. In a day at Dollywood, guests can see leather smiths fashion hand-tooled leather or blacksmiths forge steel into the perfect gift. The best part is that all of the handmade items, from candles and leather belts to vases and pitchers, are available for purchase.

Craftsman’s Valley is home to Dollywood’s amazing craft demonstrations. While watching these talented artisans create beautiful handcrafted pieces, guests learn more about several centuries-old crafts. At the Woodcarver’s Shop, explore a wide range of beautiful hand-carved items including beautiful mantles and traditional spirit faces. Those looking for a unique and memorable item should visit the Rainbow Blown Glass Factory in Craftsman’s Valley. In a rare hands-on experience, guests can make their own one-of-a-kind blown glass ornament under the guidance of Dollywood’s master glassblower. After selecting their color of choice, guests work with the craftsman to create the unique keepsake. A certificate is provided with the ornament to denote its originality.

At Old Flames Candles, guests can watch the master craftsman create dazzling displays with colorful candles of every size and shape. Just across the way, Dollywood’s own master blacksmith hammers out amazing ironwork, including handmade iron-forged knives and signs at the Blacksmith & Foundry shop. Guests can see pottery made before their eyes at Stone-Penland Pottery, and then pick up the perfect piece to accent their collection back home.

Eagle’s Flight Outfitters is the place to go for a variety of items dedicated to the first wing coaster in the U.S., Wild Eagle. Located in Wilderness Pass, the headquarters for Wild Eagle offers exclusive souvenirs, including t-shirts, hats, mugs, totes, jewelry and outdoor brands such as Teva, Kavu and Native Eyewear. Volunteer Supply Company, also located in Wilderness Pass, offers a great selection of items for FireChaser Express. From t-shirts and hats to toy fire trucks and plush Dalmatians, there is something for every brave recruit who answers the call of the nation’s first dual-launch family coaster.  An array of trendy jewelry and sunglasses also are available.

Guests looking to rev up with the hottest items from Dollywood’s newest attraction, Lightning Rod, should visit High Octane for a wide range of automobilia and other items dedicated to the world’s fastest wood coaster. High Octane is located in Jukebox Junction

Temple’s Dry Goods & Warehouse features an array of toys that delight and inspire the imaginations of every child—big and small. Bear Market, located inside Temple’s, allows kids to build their own cuddly, new friend. Located across from the Dollywood Express Train Station, the store features an array of train toys and merchandise.

Dollywood shoppers should take advantage of the park’s convenient and complimentary Package Pickup program. Package Pickup will hold any item(s) purchased in any merchandise shop.  While guests enjoy a “hands-free” day in the park, items are delivered to Package Pickup in the Dollywood Emporium where items are held for guests until they exit the park.

Throughout Dollywood, great shopping opportunities await guests eager to find that special keepsake or memento in these and the shops listed below:   


Custom Glass Works                          Eagles Nest    

Gazebo Gifts                                       Hillside General Store          

Mystery Mine Shop                           Smoky Creek Leather           

White Water Nature