DOLLYWOOD RELEASES EXCLUSIVE FIRECHASER EXPRESS RIDE ANIMATION, LAUNCHES WEBSITE IN ANTICIPATION OF COASTER’S MARCH 2014 OPENING

   PIGEON FORGE, Tenn. (Oct. 9, 2013) — Excitement for Dollywood’s FireChaser Express is spreading like wildfire with the release of exclusive ride animation which gives viewers a sneak peek of the highly anticipated new ride. The video is available at FireChaserExpress.com, a new website dedicated to behind-the-scenes information and updates about the new coaster.

FireChaser Express, the nation’s first dual-launch family coaster, is set to open at Dollywood in March 2014.

The ride animation puts the viewer in the front seat as the groundbreaking coaster launches from the loading station traveling from zero to 16 mph in just 1.1 seconds. A 79-foot lift then propels FireChaser Express through a “trick track” section where the passenger trains twist from side to side. Riders also encounter two helices and six “airtime” moments on a journey that lasts two minutes and 19 seconds over 2,427 feet of winding track. As the journey ends, a backward launch from zero to 20 mph in two seconds sends FireChaser Express back to the station traveling in the opposite direction. Perched 12 stories above Dollywood’s Wilderness Pass area, FireChaser Express features three 14-passenger trains with an hourly capacity of 750 riders.

The coaster’s 39-inch minimum height requirement invites families with children as young as four or five years old to ride together.

FireChaser Express celebrates the heroic efforts of volunteers everywhere with a special nod to the volunteer-based fire departments of the 1940s that protected the neighboring Great Smoky Mountains National Park. Visitors to FireChaserExpress.com can study up on the ride’s volunteer-based story and cast of characters like Fire Chief Pete Embers and fireworks fanatic Crazy Charlie Cherriebaum well before the ride’s 2014 opening. Chief Embers calls for passengers to step into the role of volunteer fire recruits needed to help spot any potential hazards in the area. Recruits never know when they might be called to save the day, especially considering recent lightning in the area and Crazy Charlie’s nearby Gas & Fireworks Emporium

Once the five-bell alarm sounds in Station 7, FireChaser Express volunteer recruits are launched from the station and careen through fire towers and the mountainside amid crashed rockets, a destroyed fireworks storage shed, fallen telephone poles with “rocket darts” and other charred remnants that  litter the coaster’s path. Riders travel through the fireworks testing area where they encounter the mythical “Big Bertha” skyrocket and a lightning hit at Crazy Charlie’s Gas & Fireworks Emporium.  As FireChaser Express races to extinguish the blaze, the coaster encounters a fireworks explosion, catapulting the train into a backward launch and a reverse ride back into the station. In the end, FireChaser Express teaches riders that, big or small, anyone can be a hero if they simply step up to volunteer.

FireChaser Express is the first capital investment in a 10-year plan that includes more than $300 million in future developments, including attractions and resorts, all to be at or adjacent to Dolly Parton’s Dollywood theme park, located just miles from the entrance to Great Smoky Mountains National Park. The ride is the latest addition to The Dollywood Company’s list of unique new rides. In March 2012, Dollywood opened the $20 million Wild Eagle, the country’s first wing coaster. In 2013, Dollywood’s Splash Country followed with the addition of RiverRush, Tennessee’s first and only water coaster.

Media: To download the full FireChaser Express ride animation video, please visit http://dollywoodmediaimages.zenfolio.com/p559741054

 

About The Dollywood Company:   A highly awarded and widely recognized leader in the amusement industry, The Dollywood Company consists of the 150-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country and Dollywood Cabins. As unique as its namesake and owner Dolly Parton, Dollywood is the 2010 Applause Award winner, the theme park industry’s highest accolade; the reigning five-time Golden Ticket Award winner; and recipient of 21 Brass Ring Awards for Live Entertainment (more than any other theme park in the world). Open nine months a year (late March through early January), Dollywood offers rides and attractions, shows, and a dozen crafters authentic to the East Tennessee region.  Dollywood’s Splash Country, recognized by the Travel Channel as one of the country’s most beautiful waterparks and named 2009’s Must-See Waterpark by the International Association of Amusement Parks & Attractions, operates from Memorial Day to Labor Day. Dollywood Cabins offers luxurious cabin accommodations overlooking Dollywood. For more information, call 1-800-DOLLYWOOD or visit dollywood.com.  Operating days and hours vary. 

 

Media Contacts:      Pete Owens: Public Relations Director, (865) 428-9486, (865) 755-7972 or powens@dollywood.com   

Trish McGee: Public Relations Manager, (865) 428-9601, (865) 654-6242 or tmcgee@dollywood.com

Wes Ramey: Publicist, (865) 428-9484, (865) 640-3805 or wramey@dollywood.com

Dawn Copley: Publicist, (865) 428-9629, (865) 654-7385 or dcopley@dollywood.com

 

For B-roll, photography and more information, visit the Dollywood Media Room at http://www.dollywood.com/Media/Media-Room.aspx.