Dollywood welcomes the working news media. Our media admissions policy provides member of the working media the opportunity to become familiar with our parks’ many story angles. It also allows members of the working media and a guest the opportunity to enjoy the park. This courtesy is extended only to active members of the working news media.

Learn More

Dollywood welcomes collaboration with digital, influencer and industry media. Our admissions policy provides digital media influencers the opportunity to become familiar with our parks’ many story angles. This courtesy is extended only to those who create digital content about our parks.

Learn More

Dollywood is eager to build positive relationships with stations that are a great match for our audience, our values, and our brand. Plus, we can also offer you special opportunities with America’s Must-See Water Park, Dollywood’s Splash Country, as well as limited opportunities in outside markets to involve the Dollywood resorts on a case by case basis.

We are currently accepting promotion requests for I Will Always Love You Festival and Flower & Food Festival promotions for the 2026 season. Please submit your proposal using this form.

If you are interested in helping Dollywood advertising throughout the season, please reach out to our media buying agency, Crossmedia. They will be happy to discuss advertising opportunities with you!