Media Room

Dollywood's online Media Room is an excellent resource for members of the working media and provides access to news releases, fact sheets and background information pertaining to our company. 

Our Media Team is here to help you prepare your next story. If you need additional information or would simply like to speak with someone, please use the contact information below to reach us.

Dollywood welcomes the working news media. Our media admissions policy provides member of the working media the opportunity to become familiar with our parks’ many story angles. It also allows members of the working media and a guest the opportunity to enjoy the park. This courtesy is extended only to active members of the working news media.

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Dollywood welcomes collaboration with digital, influencer and industry media. Our admissions policy provides digital media influencers the opportunity to become familiar with our parks’ many story angles. This courtesy is extended only to those who create digital content about our parks.

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Dollywood is eager to build positive relationships with stations that are a great match for our audience, our values and our brand. Plus, we can also offer you special opportunities with America’s Must-See Water Park, Dollywood’s Splash Country, as well as our accommodations like Dollywood’s DreamMore Resort or Dollywood’s Smoky Mountain Cabins.

We are not accepting radio promotions at this time.

Advertising Opportunities
If you are interested in helping Dollywood advertising throughout the season, please reach out to our media buying agency, Kelly Scott Madison. They will be happy to discuss advertising opportunities with you!