The Dollywood Emporium

The Emporium is the ultimate Dollywood shopping experience, featuring the best of all that Dollywood’s many unique shops have to offer. Spend some time in the Emporium where you’ll discover a large selection of apparel, hats, accessories, gifts and souvenirs for the entire family.

Whether you’re shopping for yourself or picking up a gift for someone special, you’ll find it here. Tasty fudge, savory treats and Dollywood's specialty jams, jellies and butters are available too. The kids will enjoy our large special toy selection while Mom can find the shirt to help remember their day.

No visit to the Smoky Mountains is complete without a visit to the Emporium.